The Web Publishing and Design with HTML 4.01 and XHTML series teaches you how to make Web sites using HTML 4.01, XHTML, and cascading style sheets. It also provides tips and guidelines to help you design and create effective Web sites, as well as organize their content.

SEO (search engine optimisation) is the process of optimising a web site to achieve a high ranking presence on the major search engines for a particular search word or phrase. As 85 to 90 percent of visitor traffic is delivered to web sites through search engines, SEO training can be one of the best business investments you make. In the highly competitive world of e-commerce, SEO training is recognised for delivering quantifiable benefits to your online business, in terms of ROI (return on investment).

SEO is done keeping in mind the content of the website, the HTML meta tags, site design and navigation. Web site content is the decisive factor that determines site ranking. The content has to be developed in a way that renders it in sync with the search engine keyword placement technology. The keywords and description meta tags need to be precise and relevant to the website and site navigation should be simple with each page of the website appropriately linked to others.

This series teaches learners to create dynamic Web sites. Learners will be able to apply their knowledge to the creation of dynamic Web applications such as content management, user registration, and e-commerce.

Asynchronous JavaScript and XML is one of the most popular current programming techniques used in web application development. Use this series to learn how to build interactive, exciting, fast apps for your web site programming.