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What Should You Consider in Your Website Refresh?

There are lots of elements that go into the core design of a website, referring to the main design elements, the home page, header and footer.

Below is a list of some website design elements we review, discuss, and plan for in the early stages of our projects:

Elements of a Website Header:

  • Logo
  • Tagline
  • Social media icons and/or references
  • Search box
  • Primary navigation menu (core destinations)
  • Secondary navigation menu (secondary destinations such as account or login)

Elements of the Core Home Page:

  • Rotator or static image
  • Video
  • Site introduction or overview
  • Featured content
  • Directions for movement
  • Call to actions
  • Promotions and/or deals
  • Recent blog posts
  • Upcoming events

Elements of Website Footer:

  • Widgets for lists to core content
  • Contact information
  • Site navigation to sitemap, policies, terms and conditions
  • Disclaimers or legal notices
  • Copyright